About Max Barrett

Emotional Connection and Engagement is Key to Business Growth

Simply having good content, creativity, or execution is not enough to capture leads and generate sales for our clients. We also emphasize the importance of problem-solving, which is a crucial aspect of our approach. We help our clients identify and address the issues that are hindering their growth, and develop effective solutions that enable them to reach their goals.

MaximillianGroup was founded with a mission to develop partnerships for sustainable economic impact in underserved communities and nations. Access to essential tools for education and economic growth is often cost-prohibitive in these areas, but MaximillianGroup has the expertise in digital marketing, social media, and creative talent management to make success a reality. With a team of dedicated professionals, MaximillianGroup is changing the landscape of economic opportunity for underserved communities and nations around the world.

Other Key Accomplishments

Produced the fastest-growing performance festival in the Gambia, West Africa, now in its 3rd year, that includes a live concert featuring performances by the country's top hip-hop and pop artists.
Established the first record label in West Africa to produce and distribute music to 130+ online stores at a price point affordable in the local market.
Developed and built out a music streaming platform, the first for West African music only - https://afrobeatswest.com
Maintained a +75% closing rate on cold-called leads transferred to underwriters to finalize onboarding for merchant services products, loans, and marketing tools associated with Clover Merchant Products.
Managed client roadside assistance jobs saving 15% in cost through vendor negotiation, managed client expectations, and turned around escalated client issues.
Conceived and sent eblasts and direct mail campaigns boosting yearly sales projection by $60,000 putting it back on track to hit the annual goal.
Managed a cross-functional team of brand managers, product managers, graphic designers, and R&D scientists to launch brand extensions and maintain profit growth of 30% totaling $160 million in sales from 98 countries.
Developed and implemented integrated marketing plans and strategies that resulted in a 30% increase in product sales, effectively launching the product line in the US market.

As a marketing and business development professional, I have expertise in a range of areas, including:

Marketing strategy development and execution
Branding and positioning
Lead generation and conversion
Customer relationship management
Sales and revenue growth
Product launch and promotion
Event planning and management
Market research and analysis
Digital marketing and e-commerce

I am confident that my experience, skills, and achievements make me an excellent candidate for marketing roles that require creativity, strategic thinking, and a results-driven approach.

Project Portfolio

Successful Strategies That Drive Sales and Profitability

Max has a strong history of developing successful marketing plans that drive sales and profitability for a range of products and brands. My experience includes taking 15 major global products from initial concept to global launch, as well as creating engaging social content, writing articles, and developing six courses on lead generation and customer engagement. Additionally, my focus on exceptional customer service has resulted in increased client retention, higher customer satisfaction rates, and improved service levels. I am also skilled in hiring, coaching, and motivating staff to achieve all key performance indicators.

Max Barrett appears in San Diego's KPBS 2014 Annual Report cover. The first photo in the second row.

Max Barrett has appeared over the years in some unqiue advertizing. Above is the 2014 annual reprort for public radio station KPBS in San Diego. He appears with his cat Sadie in the first photo of the second row.