Learning to Become a Taste Expert

How should we learn to discriminate a fine wine or chocolate? Tradition says use a flavor wheel and map the taste into vocabulary. Kathryn A. Latour and John A. Deighton find that works for novices, but, beyond a point, it is counterproductive. Enthusiasts perform more like experts when they abandon language and just “draw the shape” of the taste.

HBS Working Knowledge

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